How a Two-Foot Floral Soccer Ball Stole the Show at a World Cup Brand Event in West Hollywood
When Unilever came to Los Angeles to mark its partnership with the FIFA World Cup 2026, they needed florals that could hold their own alongside one of the biggest sporting events on the planet. Our team at Flower Gypsies was commissioned to design and install the complete floral program for the activation, held on June 23, 2026, at The West Hollywood EDITION.
The result was some of the most rewarding work we have produced in twelve years of designing for major brands — including the piece that stopped every guest in the room: a custom two-foot soccer ball sculpted entirely from fresh flowers.
A Commission Built Around the World’s Biggest Event
Los Angeles is one of the host cities for the FIFA World Cup 2026, and the energy surrounding the tournament has been unlike anything this city has seen. As an official sponsor, Unilever activated across more than 35 of its personal care brands — including Dove and Degree — with a series of high-profile events across North America.
For the West Hollywood activation, the brief called for florals that could match the scale and prestige of the occasion. Every arrangement needed to reinforce the event’s identity while bringing the warmth and beauty that only fresh flowers can deliver.
What We Delivered
For the Unilever activation, our team produced a full suite of bespoke florals designed to work across every corner of the space. The centerpiece was a custom two-foot soccer ball sculpted from fresh flowers — a fully three-dimensional installation that became the visual moment of the event, the piece every guest gravitated toward and every camera captured.
Alongside the sculptural soccer ball, we designed and installed bespoke floral arrangements throughout the event space — each one calibrated to the venue’s aesthetic and the campaign’s palette. From the dining tables to the panel area, every surface carried the same level of intention and craft.
Commissions like this sit at the heart of what we do best. Our custom installations are engineered to perform in the room and across social media — three-dimensional floral sculptures designed to become the photographed moment of an event. When the brief demands something no one has seen before, that is where our team thrives.
In Gabby’s Words
“When a global brand brings the World Cup to Los Angeles, the design has to rise to the occasion,” says Gabby LaRussa, owner and lead designer of Flower Gypsies. “Our team loved the challenge of translating the spirit of the tournament into flowers. The two-foot soccer ball became the piece everyone gathered around, and that is exactly what great event florals should do.”
Twelve Years Designing for Major Brands
Founded in 2013, Flower Gypsies has spent more than twelve years creating exquisite florals for corporate events, brand activations, and large-scale productions across Los Angeles, Orange County, and beyond.
Our client roster spans global consumer brands, luxury hotels, film and television productions, and celebrity events. Every commission — from a tabletop arrangement to a sculptural centerpiece — is designed, built, and installed by our in-house team, ensuring each piece is delivered to the exacting standard that brand events demand.
With the FIFA World Cup 2026 continuing across North America through the summer, we are already working on the next wave of tournament-themed commissions. If your brand is planning an activation in Southern California, we would love to hear about it.
Get in touch with our team to discuss your event, or explore our floral arrangements and custom installations to see what we have created for clients like yours. You can also learn more about Flower Gypsies and our story.
